The ceremony took place last night, at round house in north London and was hosted by Radio One DJ Zane Lowe, which brought together 12 acts short-listed to battle it out for best British or Irish Record of the last 12 months.
The Edinburgh-based group were 14-1 odds to win the award, and many music critics may view them winning the £20,000 prize as a bit of an upset. Young Fathers‘ album ‘Dead’ according data from Official Chart Company a was the lowest selling album on the the shortlist, selling 2,386 copies since its release in February. Winning the Mercury Prize could just be thing Young Fathers need to give ‘Dead’ a bit of boost of new life, another Official Chart Company study has shown that being nominated and winning has impact in sales.
Young Fathers‘ ‘Dead’ is currently sitting at No. #21 on this week’s BritHopTV compiled UK Hip-Hop and Grime iTunes Album chart.
This is big for UK Hip-Hop, Congratulations gents!
30th October 2014
w/c 27th October 2014