Jetskiwaving Up The Chart: South London Rapper Sneakbo Scores His First Top 20 With his Debut Album,’Brixton’.
South London rapper, Sneakbo has a great reason to celebrate as his highly-anticipated debut album, ‘Brixton’, has made an impressive mark on the national charts this week.
Released on Friday, March 2, 2018, on his own label Jetskiwave Records, ‘Brixton‘ after 3 days of sales managed to make an initial impact on the chart entering The UK Official Midweek Album Chart at No. #22.
At that stage it would’ve been fair to assume that Sneakbo would bag a top 30, but with him being so close to a Top 20, he could not let an opportunity like that pass without a fight. The last 3 days of the chart week are generally when things get intense, and it can be difficult especially for independent artist hold their position.
The UK Official Albums Chart for week commencing March 9 was published at us regular time of 5:45pm which revealed that ‘Brixton’ had clawed its way two positions up the chart to No. #20, giving Sneakbo his first Top 20.
He took the No. 4 Spot on The UK Official UK RnB Chart Top 40, giving him the second biggest UK urban album in the nation this week, behind Stormzy’s platinum-selling debut, ‘Gangs Signs and Prayer’.
Although the Sneakbo had signed a multiple-single deal with Virgin/EMI, ‘Brixton’ was released off his own back, and therefore eligible for The UK Independent Chart Top 50 which it entered at No. #10.
Album sales are comprised of physical and digital sales along with the introduction of streaming to give total sales figure and chart position, but each format has its own chart which gives indication of how a particular release was largely consumed.
Further analysis of how ‘Brixton’ had performed on the charts confirmed that it had entered The UK official Album Sales Chart (Physical & Digital) at No. #53.
The difference between the album’s over all chart position, and its position on the sales chart is an indication that the majority of the consumption of the album, was via streaming.
The UK Official Albums Download Chart Top 100 on which ‘Brixton’ entered at No. #16, highlights that sales of the album, were mostly digital downloads, over vinyl or CD sales, which didn’t register any of the physical chart Top 100.
A quick look at the The UK official Album Streaming Chart Top 100 showed that ‘Brixton‘ had smashed its way into the top 10 debuting at No.#7, which strongly suggests as stated previously that streaming was the most popular consumption-format among Sneakbo‘s fans’.
This a great achievement for the Brixtonian, who was charting with party tracks at a time when UK Rap was largely confined to the underground. He’s maintained his relevance over the years with a steady flow of material, and in a similar way to Giggs has reaffirmed is position in UK Rap in the modern era with a whole new generation of artists.