A-ir Force For Good: AJ Tracey And Little Simz Drafted In As The Faces of Nike’s ‘Look Of Force’ Campaign
West London grime MC, AJ Tracey and north London hip-hop artist, Little Simz have been chosen as the faces of Nike‘s new Air Force One ‘Look Force’ Legacy campaign.
In recognition of the massive popularity of the classic shoe within both US and UK street culture, Nike are celebrating the legacy of the Air Force 1 by capturing its impact on the streets of London, through pictures which are showcased in their new ‘Look of Force’ lookbook.
Nike invited London’s young Air Force lovers to an open photo shoot to be featured in the campaign with rising stars AJ Tracey and Little Simz.
Sharing her Mother’s joy at seeing her daughter featured in a big campaign, Little Simz posted a video on Twitter with words: “look at young Simbi in stores. Lmao my mum spotted me @Nike”
look at young Simbi in stores. Lmao my mum spotted me @Nike pic.twitter.com/PKJZIagGIz
— Little Simz (@LittleSimz) December 10, 2017
Followed by a picture of her campaign advert on a bus shelter in her local area saying: “Angel , Islington North London , ends”
Angel , Islington North London , ends pic.twitter.com/8nDfffRZO9
— Little Simz (@LittleSimz) December 11, 2017
, AJ Tracey expressed his feeling about being involved with the campaign in a post on Twitter saying: “I grew up selling penguin bars and crisps trying to stack for a pair of air forces, now im modelling them in the window at niketown 🦋 life is great”
i grew up selling penguin bars and crisps trying to stack for a pair of air forces, now im modelling them in the window at niketown 🦋 life is great pic.twitter.com/IrGZMmq9ui
— aj tracey (@ajtracey) December 12, 2017
To coincide with the launch of the London’s lookbook of Force, AJ Tracey did a quick-fire question and answer session in special video interview segment entitled Care Or Air? (watch here)
You can see London’s lookbook of Force here, and in Niketown London. Get your Nike Air Force 1 at Nike.com.