Following previewing a new track featuring Giggs during his show in Amsterdam, Canadian rapper, Drake went one step further and invited the Pecknaam general on stage to perform his underground smasher,’Whippin Excursion’, which the Canadian called: “The biggest tune in London”.
The recurring conversation about whether Drake‘s support for UK artist is genuine and whether UK artist need North American co-signs, reared it’s head again, with the news of the ‘In Da Streets’ collaboration between Champagne Papi and Hollowman, which is believed to be taken from Drake‘s forthcoming project, ‘More Life’.
The OVO head-honcho has probably been the most consistent superstar rapper to show UK artist love, turning up at shows, hanging out with them, posting pictures of them of social media and more. Although its difficult to ascertain his true motives, with every new gesture Drake offers to UK artist it’s becoming difficult for even the most biggest skeptic to suggest that his support isn’t genuine, as UK artist have much more to gain than he does from such moves.
The bottom line is whether Drizzy has ulterior motives or not, aligning can himself with UK artist shines a light on the talent we have here, and opens up his fan base to many artist they may not have known.
31st January 2016
w/c 30th January 2016