[vimeo https://vimeo.com/120497573 w=640&h=380]
East London based Grime artist and producer, Jammer BBK, speaks to rain and stain repellent shoe spray company, Crep Protect, about the culture and it’s preserving it,as part of their ongoing Art of Protection series.
Jammer, is a member of the grime collective Boy Better Know, with artists Skepta and JME, and runs Lord of The Mics, a well-known battle-rap competition, which was recently shouted out by Canadian rapper Drake as an essential part of the UK scene.
Check out the Crep Protect x Art Of Protection 4 featuring Jammer here.
Jason Black, co-founder and director of Crep Protect, also known as rapper J2K, has known and worked with Jammer for many years.
Black comments, “Jammer is a founding member of the UK grime scene and as such was an ideal person to speak to about the evolution of the culture and how and why it needs to be protected as part of that process of growth.”
Jammer adds “The UK scene has grown beyond just the music – it’s language, fashion, lifestyle – everything. Brands like Crep Protect and Lord Of The Mics are integral to protecting and elevating the culture and we need to work together to keep these ‘inhouse’.”
Crep Protect is a hydrophobic solution which uses revolutionary nanotechnology technology to create an invisible, protective barrier that prevents rain and stains from damaging footwear. Treated surfaces will repel most liquids and this durable treatment can last for approximately two weeks. The company was set up by Jason Black and his business partner Imran Ahmed in 2012. The pair travelled to Germany to work on developing the product. Additional products in the line include a cleaner kit: The Cure and they will be launching Crep Wipes later this year.
Sent from my fingers
27th February 2015
w/c 23rd February 2015